Because sometimes a rebuild is the wrong answer.
Most agencies frame everything as "redesign" or "rebuild" because the existing site is the easy starting point. But occasionally the existing site is so far off — wrong CMS, wrong content shape, wrong navigation model — that migrating it costs more than building from scratch. Or there's no existing site at all because the business is new. In those cases, a greenfield build is faster, cleaner, and produces a better result than forcing a rebuild.
The trade-off versus a WordPress Extraction is real: you pay more (£6,500+ vs £4,800+) because we're designing as well as building, and we're making more decisions from scratch (content shape, IA, copy structure). In exchange you get a site shaped exactly to your business — not the closest approximation we could rebuild from what existed before.
Be honest about which problem you have.
Greenfield is right when…
- →You don't have an existing site (new business, new venture).
- →The existing site is so unsalvageable that migrating it costs more than starting over.
- →The business has shifted significantly and the IA needs reinventing — not just rebuilding.
- →You want a serious design refresh as part of the work, not a like-for-like rebuild.
Extraction is right when…
- →You have an existing site, the content is broadly fine, the design is broadly fine — the plumbing is the problem.
- →You want to keep your URL structure and SEO equity intact.
- →You're trying to escape WordPress hosting bills and plugin breakage, not redesign the brand.
- →Budget is tight and you want the cheapest path off WP.
If you're not sure which fits, the £950 Quickstart is also a good way to figure it out — we can audit what's there, identify whether the site is salvageable, and give you a recommendation.
Same stack as every other Web9 site. Custom design.
- →Bespoke design and build. We design and build the site in collaboration — usually 2 design rounds, then build. Pixel-faithful implementation; no page builders.
- →Custom JSON content schema. The content shape gets designed around your business, not forced into a generic CMS template. Pages, products, services, events, team — whatever you actually have.
- →Custom edit panel. Tuned to that schema. Your team edits content there; the build pipeline turns it into static HTML.
- →Cloudflare Pages hosting. 300+ edges, free tier, sub-second TTFB worldwide. Same as every other Web9 site.
- →Schema.org structured data. Built in from day one — Person, Organization, Service, WebSite, Article entities all set up properly. The thing that gets you Knowledge Panels.
- →30 days post-launch fixes included. The first month is on us for any small adjustments, then Care & Iteration takes over if you want it.